Bookmaker Loyalty Points.
BetPoints™ is Bookmakers loyalty program that rewards members for playing at BookMaker.com. No matter how much you deposit or play with you will earn valuable BetPoints™ every time you bet on sports, play in the casino, or in the pokerroom. The best part is the more you play, the more rewards you will earn. BetPoints™ accumulate in your BookMaker account visible in the upper left hand side everytime you login and never expire they are yours tilll you decide to redeem them in exchange for great rewards such as cash back, gift cards, sweepstake entries, airline miles, BookMaker merchandise, and more!
Checkout the full details here.